It's Vogue, Baby

I'm beyond excited to announce that starting with the October issue, we will be participating in the "Vintage Vogue" campaign for British Vogue!! I was completely blindsided when one of their sales reps emailed me a couple of weeks ago asking if I would like to participate (as if there would ever be an answer other than YES!), and it's been a whirlwind since then. I sent off our first photo, featuring the amazing Miss Sarah, along with a little snippet about our company. I'm so excited to see where this will lead and can't wait to see our potential new customers! It's a pretty amazing time to be a #girlboss!!!

 

xoxo

Johanna

Behind the scenes of the Wax Poetic Spring/Summer 2015 photoshoot!

Yesterday we had a whirlwind day of shooting the new collection for this coming season! My friends at BG Productions came and captured so many great moments, and I'm lucky enough to know some pretty amazing talent - Liz did all of the makeup for us, and Katherine did hair AND modeled, and Sarah was of course her typical perfect self. It was quite the dream team!!  All of these new looks will be available around the end of March (fingers crossed!!!), so keep your eyes peeled! In the meantime, here are some super secret sneak peeks of all the new goodies coming your way!